A Dubai watch dealer who wanted serious buyers on WhatsApp.

The brief
A dealer of pre-owned luxury watches in Dubai wanted Google Search to bring buyers ready to talk before they visit.
What I found
The catalogue covered dozens of brands and the budget tried to cover all of them. In this market most buyers want a conversation with a person before they pay.
What I changed
- Search campaigns focused on the six brands with real demand.
- Ad copy written for collectors, in the dealer's own calm voice.
- Every click pointed at an enquiry on WhatsApp instead of a cold checkout.
Where it stands
Search campaigns live since September 2026.
Photograph: illustration, not the client's property. Client details withheld by default.
Next fileFinancial services, North AmericaTell me about your business.
Send me a few details and I will tell you honestly whether I am the right person. If I am not, I will tell you who is.
File no. 042