Sergio AounFile no. 042

File 002 Luxury retailUnited Arab EmiratesClient name redacted

A Dubai watch dealer who wanted serious buyers on WhatsApp.

The brief

A dealer of pre-owned luxury watches in Dubai wanted Google Search to bring buyers ready to talk before they visit.

What I found

The catalogue covered dozens of brands and the budget tried to cover all of them. In this market most buyers want a conversation with a person before they pay.

What I changed

  • Search campaigns focused on the six brands with real demand.
  • Ad copy written for collectors, in the dealer's own calm voice.
  • Every click pointed at an enquiry on WhatsApp instead of a cold checkout.

Where it stands

Search campaigns live since September 2026.

Photograph: illustration, not the client's property. Client details withheld by default.

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