Sergio AounFile no. 042

02 Words that sell

Copy that sounds like a person and reads like a reason.

Ads, landing pages, sales pages, emails and website copy. Written by someone who has spent years studying why people believe what they believe.

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A Who it is for

A good fit if one of these sounds like you.

  • Brands whose ads get clicks and whose pages lose them.
  • Founders who know their product and struggle to say why it matters.
  • Businesses in the Gulf and Lebanon selling to English-speaking buyers.

B What you get

What is in the file when we work together.

  • Ad copy

    Primary text, headlines and hooks for Meta and Google, written for the first 125 characters, the part people see.

  • Landing and sales pages

    Long or short, built on one promise and the proof behind it.

  • Website copy

    Home, service and about pages in plain, confident language. No agency filler.

  • Email and scripts

    Welcome flows, launch sequences and short video scripts for ads and reels.

  • Search articles

    Researched articles that answer what buyers ask before they buy, written for people first and search engines second.

C How we start

We start with a short call about your buyer. Then I read everything you have: reviews, sales calls, old ads and support emails. The words usually come from there.

D Related case files

E Questions

What people ask before they hire me.

How do you learn my brand voice?

I read your reviews, your best sales emails and anything your customers say in their own words. Then I write a short voice guide and we agree on it before the real work.

Do you write SEO articles?

Yes. I write researched articles for ecommerce, travel, retail and service businesses, and I plan them around the searches your buyers make.

How many revisions are included?

I revise until the copy does its job. Most pieces settle within one or two rounds.

Do you use AI to write?

I use it for research and checks. The thinking, the angle and the final words are mine, and every claim gets checked against a source.

Tell me about your business.

Send me a few details and I will tell you honestly whether I am the right person. If I am not, I will tell you who is.

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