File no. 042An online travel agency selling into a market where trust comes first.
The brief
A Nigerian online travel agency wanted more travellers to book flights and holidays through its own site.
What I found
Buyers in this market have heard stories about fake agents. They want proof of a real company and a real person on WhatsApp before they pay anything.
What I changed
- A series of search articles answering the questions travellers ask before booking.
- A 30 second website ad with a local Nigerian voice, built around proof of a real team.
- Calls to action pointed at WhatsApp, where buyers in this market prefer to talk.
Where it stands
Nine articles and the first video ad delivered in October 2026.
Photograph: illustration, not the client's property. Client details withheld by default.
Next fileWellness ecommerce, Gulf statesTell me about your business.
Send me a few details and I will tell you honestly whether I am the right person. If I am not, I will tell you who is.