File no. 042A wellness brand opening its first store in English and Arabic.
The brief
A Gulf wellness brand needed a Shopify store to sell its first product across the region.
What I found
The product came with choices buyers struggle to picture: strap colours, buckle finishes and add-ons. Arabic shoppers needed the same experience as English ones.
What I changed
- A custom Shopify theme with a builder for every colour and finish.
- Full English and Arabic versions of every page.
- Prices shown clearly with VAT, and refund rules written in plain words.
Where it stands
Built, revised with the client over two rounds and published in October 2026.
Photograph: illustration, not the client's property. Client details withheld by default.
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